Sauder School of Business

The Sauder School of Business was my first major engagement. In 2011, they wanted to showcase a revamped MBA program centered around modern themes such as Creativity, Global Thinking, and Innovation. I proposed an interactive narrative which eventually became the UBC MBA Experience. This project is now a centrepiece within the UBC MBA recruitment process. The goal of the project was for the recruitment team to have something to point to and say “That’s our program. Feel free to explore”, and this vision has now been fulfilled.

Ever since the UBC MBA Experience was launched, I have conceived and developed further communications pieces for converting admitted students to accept their admittance. The welcome to Sauder B.Com and UBC MBA Welcome landing pages are the ones I developed for Sauder’s prestigious Bachelor of Commerce undergraduate program, and the UBC MBA program.


  • Web Strategy
  • Information Architecture
  • Design
  • Development (HTML/CSS/js)
  • Print
  • Campaigns
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